Services Provided: Branding, Marketing, Web Design
EXUM Mountain Guides has been providing professional mountain guiding services for over 80 years. With corporate offices located at the base of the Teton Mountain Range in Wyoming, Exum caters to a full schedule of clients throughout the year. Not only do they provide guiding services in the summer, they also provide backcountry skiing courses in the winter. Their guides travel across the globe to help clients summit some of the most challenging peaks in the world.
Exum’s market research found that their primary audience used electronic devices to learn more about the services they provide. Their site wasn’t designed to adapt to smaller screen formats. Exum felt it was time for a new web presence that would cater more to their primary client base. They needed a new look and feel that would not only introduce their world-renowned mountain guides to the customers, but also provide natural picturesque scenery that emphasized the action and adventure clients would experience while accompanying a guide with Exum.
Exum Mountain Guides approached Wyoming Inc. requesting our assistance with a complete website overhaul. After several comprehensive planning meetings, Wyoming Inc. helped guide Exum towards a more “experienced” based website design strategy. Wyoming Inc. was able to custom develop a website that incorporates multiple layers of detailed information about their services, while still focusing on imagery and experience. Their new website not only offers clientelle the opportunity to learn more about their individual guides, but it also helps immerse potential clientelle into the activities and adventures Exum offers through vibrant and active photography.
Upon completion of the newly designed website, Wyoming Inc. has been asked to continue marketing services for Exum Mountain Guides. Our next Exum adventure? We’ll be working with them to create a consistent branding identity in the printed promotional arena and assist them with the strategy of a monthly electronic mailer through the services of MailChimp.Visit Website