Services Provided: Marketing Research, Branding, Communications, Web Development
Bailey Oil Company is a locally owned corporation with several affiliated companies, Pit Stop Travel Centers, Bailey Tire and Wyoming Transport. In 2014 Mike Bailey was in the middle of combining several promotional opportunities for his clients but didn’t have a overall strategy as to how he was going to organize these benefits for his patrons. Mike needed assistance with a marketing strategy, along with a more improved online website presence.
Mike Bailey approached Wyoming Inc. in early 2014 to discuss the opportunity to work together on basic marketing and a new website. After several meetings to determine what would benefit Bailey Oil Company and their subsidiaries the most, Wyoming Inc. and Bailey decided to move forward with a consumer and employee survey marketing research project. We recommended this strategy to assist with pinpointing exactly what his patrons are looking for in sales promotions and whether or not a need exists to address client or employee concerns. It was a beneficial opportunity to discover audience preference and made it possible to refine our marketing strategy for all Bailey Oil Company subsidiaries. Currently Wyoming Inc. has provided new branding for the convenience stores and tire stores as well as a strategy to redesign a combined website for all Bailey Enterprise companies. We are proud to provide Bailey on-going marketing services today.